Orange Theory Fitness is the new black? Only with our communications! Our #InAHeartBeat concept for the fitness centers network in Warsaw was inspired by a coloristic icon of a heartbeat, representing the most optimal, high heart rate during interval training, which allows one to burn more calories than a traditional workout, even 36 hours afterward.

Our cooperation covered the creative concept, operations strategy, KV, OOH, and digital materials along with the promotion of cyclic events in the gyms.

The coloristic distinction of our materials allowed us to create fresh, vivid, and outstanding communications aimed at young people. The characteristic #InAHeartBeat tag certainly made many hearts beat faster!