We all want to seize the day. Unfortunately, it usually ends with long awaited holiday that comes after much sacrifice. That’s why PZU decided to offer a solution which allows people to fully enjoy everyday life.

Our campaign was brand’s response to customers’ dilemmas. „Do you want to use life? Use inPZU!”. How did we do it? By creating strategy, idea, and execution. The core of our communication was investment funds website. We were responsible for digital campaign, social media communication, mailings and educational webinars created with the cooperation with financial influencers – Tomasz Jaroszek (Doradca.tv), and Paweł Sviniarski („Dla Pieniędzy”).

The multichannel campaign enabled to reach new audience by finding the connection between product communication and education. We used well-known and respected financial experts to strengthen brand’s image as a reliable partner, who can define and answer its customers’ needs.