Can everyday life be 'uncommon'? In our campaign launching the Trend for Home brand, we prove that it can and should be a real celebration - an opportunity to celebrate and enjoy life in your home.

We are responsible for creating brand strategy, developing tone of voice and CI, production and execution of ongoing materials. We have begun building awareness of the Trend for Home brand in the home glassware market by framing the architecture and positioning, giving it a clear direction for communication for many years to come.

Social media activities focused on the theme of 'Celebrating everyday life', expressing the hitherto unrecognised needs of the target group and presenting ways to use items from the shop (DIY, recipes, ecological Tips & Tricks).