Airports are generally perceived as starting points of tourist or business travels. Meanwhile, the Finlandia brand immediately transfers passengers of Warsaw Chopin Airport from duty-free Baltona shop to Rajamäki in Finland. How?

For Brown Forman global team, we have designed a unique Finlandia Vodka brand zone at the airport. The brief’s essential part was to comprehensively develop a sales area that would also present main values of the brand. We arranged 25 sqm of exhibition space with 5 sales display stands and other image-building elements. The most spectacular parts of the entire exhibition were two (almost) life-size reindeers posed just like their prototypes on the logo of Finlandia Vodka.

The result: our client was delighted.