Now your turn - says Iga Świątek in the 360° campaign promoting a healthy lifestyle we have created for PZU. The aim of the campaign has been to increase the feeling of personal impact on the quality and length of life of the Poles. We have encouraged to make the first small step on the way to health through a little movement, a small change in the diet or systematic medical examinations.

The campaign has included, inter alia, TV spots, radio advertising, press advertisings and large format stickers for the display windows in the PZU branches and agents' offices. Furthermore, we have developed banners for the display campaign and social media communication.

The centre of the campaign has been a website created at drogadozdrowiazPZU.pl, created by us, which has featured many helpful articles written by the PZU experts and selected influencers in the field area of healthy living, such as Mister Fit or nutritionist Magdalena Ziółek known from the blog ‘Jemy z Głową’ (‘We Eat Wisely’). We have filmed a series of webinars with selected experts on diet, sports activity or causes of injuries.

Traffic on the website has been supported by a competition in which the participants have had to send in a photo and a description of pro-health changes in their lives.