Home alone? So you’re free to do whatever you want! According to Leżajsk’s „Free to be free” strategy we launched an additional integrated digital campaign for the brand. The core of our communication was „Free house” competition, where you could win a stay with you crew in the mountain house.

The combination of an engaging content, optimal social media formats, popular influencer’s live streaming videos, and dedicated mobile app resulted with over 800 000 views of FB posts, 560 000 views of IG posts, 10 500 app downloads, and 7 500 entries to the competition.

Our key to such great campaign’s reach was a cooperation with popular vloger Krzysztof Gonciarz. And it was a grand slam, because there were over 800 000 viewers of his campaign-dedicated content.

We also completed an additional micro event, where you could get a bottle of beer to free your mind from the crowd of thoughts J