How to warm up the brand image and create an authentic message? Developing the "Comfort for Years" platform, we also developed the "Comfort has many faces" show as a response to the need of the brand to get closer the consumer and to create an authentic brand message.

For the show purposes, we visited 10 Polish attics, where we met VELUX window owners, took a look of their lives, and found out the profits they get from having VELUX windows.

Due to such approach we could tell the benefits of the products from the perspective of various consumers, who experience attic life every day and are natural, authentic brand ambassadors.