The way home from school after dark can be safe for children. We proved it in "Reflex reflectors – keeping children safe on the road", a nationwide social campaign, that we carried out together with PZU.

Our goal was to improve the visibility of children on the roads and to reduce the number of accidents involving schoolkids. There were 1,6 million reflex reflectors distributed among Polish pupils in early school age (grades 1-3) during the campaign.

Together with our client we implemented numerous engaging tools within 360 degree integrated marketing campaign as TV and radio spots, influencer marketing, app for drivers, and competitions. Polish Ministry of National Education took the honorary patronage over the action.