Elovena is the delight of eating – this is how we have introduced Poland to a worldwide iconic brand of oat-based cereal products from Finland, encouraging people to make better food choices for the good (and health) of their families.

The project, carried out by combining a social media campaign with an active promotion, advertising and an intensive cooperation with microscale influencers, has been based on presenting the theme of 'delight of eating' in a natural and sophisticated manner, using lifestyle communication (recipes and ideas for delicious breakfasts) with education about oats (gluten-free, nutritious and impact on health).

Thanks to the two-year cooperation with the brand within the SoMe channels and the campaign conducted with microscale influencers, we have managed to reach a wide audience, have built recognition and the image of a healthy food producer. The cooperation with 49 microscale influencers, proposed and coordinated by us, has resulted in reaching more than 775,515 active Instagram users, meeting with an enthusiastic response.