How to talk about what is important? Without taboos, without barriers and without interruption.

That's why, in cooperation with the Foundation for Social Education (FES), we implemented a project for an educational platform that builds both awareness of living with HIV and encourages preventive testing.

Our task was to create a dedicated website: from the graphic design, to the tone of voice of communication, which is extremely important in this project, to the logistics of anonymous ordering of free HIV tests. Due to the high demand for testing, we had to create a stable platform that managed to handle big user traffic. The huge interest in the topic translated into orders that reached their limit each week on the very first day.

As an additional part of the campaign, we prepared a landing page together with partners: DUREX and DDB agency. We give high fives to all of them and are extremely happy to have been a part of something so special!