How to introduce a new product to the market? How to tell about its benefits?

Our another campaign for VELUX, where we introduced the world to a new generation of triple-glazed windows with all their benefits, is a perfect answer.

We presented difficult technical issues and consumer benefits in a simple and funny way, using contrasts. All this, with the narrative of Karol Wójcicki on top, made a campaign that stands out in the category segment. The film with the aforementioned influencer was prepared in B2B and B2C versions, which enabled us to respond to the needs of both audience groups.

Campaign we prepared included a full package of communication materials, from banners through POSM to landing page.