Special product requires special treatment. Since it’s difficult to find a higher shelf than the one on which Jack Daniel’s Single Barrel whiskey ripens, we suspended the bar equally high for our design process.

In order to further emphasize the unique character of Jack Daniel’s Single Barrel whiskey, we created a unique packaging that consisted of two sliding modules decorated with minimalistic gold plating and selective varnish.

We were responsible for the vision of a unique construction, design and packaging production to highlight the prestigious nature of Jack Daniel’s Single Barrel whiskey, as well as the tastes and to flatter consumers’taste.