When there is summer, there are festivals. And there is Pol’and’Rock!

Each summer holiday mBank and Mastercard launch their Pol’and’Rock-themed payment card. It’s designed for the people who love their music and the iconic festival. This year we have been responsible for the communications strategy, concept, idea, and a series of creations bringing out our slogan. Pol’and’Rock gets you closer. "Get closer with the Pol’and’Rock card" is the message essential for the target group, their image of the festival, and the key functionalities of the card. The creation of a distinctive, authentic, and attractive visual language that contains mBank brand DNA has been a real challenge. But the effect is stunning!

The campaign consisted of a series of digital creations: 15-second animation, shorts, social media posts, stories, and reels. A contest for the card owners along with supporting materials completed the campaign.