A scary good Halloween activation doesn't exist? Hold the candy for us...

A new client on board, that and new challenges. Or rather, a challenge 😊 For the Sour Madness brand, manufacturer of sour candy, we prepared a Halloween activation on TikTok, where the grand prize was the latest iPhone 15s!

The contest task for young people, to whom we targeted the campaign, was to dance a zombie dance with a packet of our sour candies. We were supported in this by online creators - well-known and well-liked TikTokers such as sebastiankowalczykkk, kowalscy_, twinsstyle, simply_austin and krystianzietkowski.

As part of the project, we were responsible for the strategy, creation, implementation, cooperation with influencers, design of the contest landing page, as well as the media campaign (FB, IG, YT, Tiktok) . It came out awfully cool: the profile on TikTok gained more than 2,000 new observers, our contest #sourhalloween gained as many as, attention, 4.2 million impressions. In total, the campaign gained 9,932,898 views in 2 weeks - simply wow!