Data governance is not „rocket science”, although it has something in common with rockets as well as with science. Rockets, because there's a whole universe of data, and science, because it's such a vast subject that you could get a PhD in it. To introduce BNP Paribas Bank employees to this concept and to familiarize them with the role of the Data Governance Office, we reached out to a real genius. To be more precise - Eugeniusz (Eugene). And most precisely - Eugeniusz Starski.

Eugeniusz Starski is the biggest star among scientists. And the best scientist among the stars. He is crazy (as a true scientist, of course), inquisitive, cosmically intelligent, and loves pop-culture references. But most importantly, he is crazy about data. So, he shares his passion with viewers of the show "Data Brought to Sunlight," created for the purposes of bank's internal communications campaign.

We enriched the bank's existing internal communication on Data Governance with an attractive, subversive and unprecedented format, combining educational value with simplicity and attractiveness of the message.

We have created a series of short films, where our genius - Eugeniusz Starski in each episode, together with invited guests (BNP Paribas Bank experts in data management), proves that one doesn’t have to be a genius to find his way in the world of data.