This is the third edition of our employer branding campaign for PZU! Once again, we are convincing professionals from various industries that PZU is the place best suited to their competencies, where professional development, a friendly working environment, a good atmosphere and a harmonious team are important.

This time we used a trick in the TV commercial, in the form of creating a misleading perception in the audience that the leading theme was the characters' love lives and partners. In fact, it was all about work... See for yourself!

We created multi-channel communication for the campaign, which included a film spot, banners, SoMe posts, materials on selected recruitment portals, mailings and video on FB/IG.