THE STORIES OF STRONG WOMEN
VELUX
Men’s world is also women’s world! We showed that women can succeed in professions that are perceived as typically male in "The Stories of Strong Women" campaign created for the Velux brand. And we let them speak by themselves.
We based our touching and socially important campaign on films that depict true stories of Basi Michalska and Asi Gąsecka who run family businesses, proving that construction and roofing are sectors women can not only fit in but also fulfill themselves and be succesful.
A website to encourage women's communities active in the roofing sector to support each other, inspire, and strenghten skills was also created for the campaign.
An inspiring campaign about breaking stereotypes, building self-confidence and supporting women in achieving their professional ambitions
Simple, authentic stories of women who succeed in combining various functions in roofing and construction sectors considered to be typically male
Emotional films that show real stories of lives and careers of Basia Michalska and Asia Gąsecka, and a dedicated website created to support and promote women
