How do we invest in the relationship with customers? Consistently, thoughtfully and long-term!

Like our proposal for investment account communication for TFI PZU, in which we were responsible for communication strategy, creative concept, execution activities (production of video formats), cooperation with investment influencer Tomasz Jaroszek from Doradca.tv channel.

We based the "inWESTUJA na in.PZU.pl" communication on a visual play with the prefix "in", a characteristic element of the platform's web address, as well as part of the word inWESTUJA. Thanks to this, we managed to create a capacious, original and memorable concept, which meets the client's expectations and responds to the needs of a demanding audience.

We also did not forget about the employees of the PZU group, for whom we organized a webinar with Tom Jaroszek. Our goal was to raise awareness of inPZU within the organization, integrate employees and dispel myths related to investing.