Grupa Żywiec challenged us to introduce a new 0.33l can size for the Żywiec, Heineken, and Warka brands.
We faced the challenge of cleverly conveying that we have a new, smaller can without devaluing the traditional product formats in our portfolio.

We created comprehensive shopper marketing communication based on a simple insight that "sometimes you don't feel like having more...".
This led to the slogan "W sam raz" (ENG: "Just right"), which aimed to highlight the new format, perfect for quenching your thirst without needing to buy larger quantities.

Your favorite taste in a smaller can. A smaller can, perfect for one!