UNIQUE is a combination of art, technology and art branding. The final result of the project is a series of 440 credit cards created in cooperation with Rafał Bujnowski for the Bank Pekao S.A. Private Banking’s 25th anniversary.
Each of these cards is a part of a unique painting. The artist has personally selected elements of his painting that have been transferred on the card reverse. And this is how a limited series of exclusive credit cards for Bank Pekao’s selected customers was created.
Every element of the painting from the UNIQUE credit card will be tokenized by SmartVertum as well and it will be handed over to the cardholders as a license. Such a unique and global approach to cashless payment offers bank’s customers a timeless product and a truly exceptional experience.
The project was also awarded in the Cashless Pay 2022 poll, in the "Most Interesting Payment Card of the Year" category.
We are responsible for developing the concept of the project and communication tools: videos, photo shoot, key visuals, render, animation, website, press conference and many more.