Classy and in true French style - that's how we decided to encourage BNP Paribas employees to read articles about their bank. We are the creators of the rebranded internal online magazine "Bonjour", which publishes articles, news and interviews with employees.

We made sure that the magazine's website was as intuitive and transparent as possible. Through the use of modern solutions, we made it as convenient as possible for readers to consume the content, e.g. by providing information on the estimated time to read an article, a reading progress bar, giving the alternative of listening to the content or selecting a dark mode. We created a new logotype referring to the BNP Paribas identification system, and were also responsible for self-promotional communication related to the launch of the refreshed magazine website, e.g. on screensavers for employees' computers.

In our work on the magazine, an extremely important element is the systematic publication of diverse content, including articles and quizzes/quizzes. Each article is carefully crafted with attention to detail, and its content is enriched with dedicated infographics that relate to the brand's visual identity. When creating articles, we aim to ensure excellent readability through precise text formatting. Our priority is to provide readers with content that is not only interesting, but also easy to digest and understand.

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