Defy routine, listen to your instincts and grab Ginger Joe, which is a ginger beer... with a moustache. We are the creators of the 'Defy Average' communications platform for Ginger Joe, a British brand inspired by Joseph 'Ginger' Stone, an herbalist living in 18th century London.

The 'Defy Average' platform is a format with a rich catalogue of executions that can be used at will, depending on the potential of each of the 15 markets in which the Ginger Joe brand operates (from Scandinavia to the Caribbean).

A key element of the platform is an image spot of our own creation, distributed across various communication channels.