Did they live happily ever after? Yes, if they saved for the future thanks to our campaign 😊.

For Nationale Nederlanden, we developed a creative communication of the Employee Capital Plans offer. In order to convince audiences of our offer, we juxtaposed what is close to their hearts: the dual meaning of values, both the market ones described by numbers and the emotional ones.

We illustrated the power of numbers as hard evidence of brand credibility with the gestures of experts who explained difficult and complicated issues in a simple and understandable way. In this way, we further emphasized the brand's role as a guardian.

As part of the cooperation, we were responsible for the strategy, creative concept and execution, which included KV, individual communication to employees, a separate one to employers, an interactive guide to PPK in the form of a publicly accessible website, a presentation aggregating knowledge about PPK.