What can you do to make the customer feel like a fish in the water?

To propose a series of consumer activations that are inspiring for fans and rewarding for the brand. The task was not easy, but thanks to our experience and the client's openness, we managed to implement a series of contests over three years!

Our goals were to show the versatility of the product - canned tuna - and the many possibilities it brought with it. We had a lot of fun playing with the product, context and circumstances during the original food sessions.

As part of the activation, consumers prepared recipes starring the product and sent in creative photos. We published the winning works on the website and rewarded them with attractive prizes.