What is comfort? We answered this question in the global campaign that we created for VELUX brand, one of the largest manufacturers of windows in the world.

The basis of our work was the creation and implementation of a new communication strategy that included i.e. new brand positioning, a new communication narrative, and "Comfort for years" claim.

The assumptions of new strategy were expressed in a platform communication concept including activities targeted at various, important for the VELUX brand, groups in the purchasing process: consumers, roofers, architects, retailers. We were responsible for the comprehensive development of 360° communication activities, creating image spots and brand films featuring science populariser Tomasz Rożek, the host of "Nauka. To lubię! " channel.

We were also responsible for the idea and production of the photo shoot and a dozens campaign materials of all kinds. The strength of the communication platform we developed was appreciated by foreign markets, and the campaign was implemented in 13 CEE countries!