Is there one way to save for the future, deduct a sizeable sum from tax and earn an "extra bonus"? In the “WITH ONE CLEVER MOVE” campaign for TFI PZU, we prove that there is!

The aim of the nationwide campaign was to encourage consumers, whether employed or self-employed, to open an IKZE on inPZU.pl. Our task was to create a communication that stood out from the competition - a concept that would stimulate the need to save for the future and make consumers aware of the benefits of having an account.

We based the campaign on an extremely true insight about the possibility of 'killing' two or even three birds with one stone, referred to by the slogan “WITH ONE CLEVER MOVE”, communicating the benefits of IKZE (saving for the future, high tax deduction and the possibility of winning in a competition). A special website was created for its purpose, which is a hub of knowledge about the product, targeted by a display banner campaign, a campaign on YouTube, SoMe channels, e-mailing and content activities on selected business portals.