Jack Daniel’s Tennessee Honey is an aromatic combination of the original Jack Daniel’s whiskey and the honey liqueur. Designed to fulfill the needs of the most demanding consumers.

An outstanding combination requires bold moves, and to celebrate the introduction of a new product, we developed a range of shopper marketing tools that helped building the product awareness among customers as well as selling it.

We were responsible for both the concept, the design, and the production of such materials as the unique stands made of thick honeycomb-shaped corrugated texture, creative product cards (educational material), and a range of other POS tools.

Our communications not only met consumers interest, but also gained recognition in the industry: our efforts were rewarded with Golden Arrow and POS Stars Awards.