We have quite a track record in preparing employer branding campaigns and our client, PZU, knows it very well! This is the second edition of our employer branding campaign, only this time aimed at students: PZU - we suit students. The aim of the communication was to build PZU's image as an employer that offers internships and apprenticeships tailored to students' study subjects and interests and allows for a seamless combination of studies and work. Our agency was responsible for the preparation of the communication strategy, creation and execution (spots, KVs, banners, social media materials and ads in recruitment services).