The introduction of premium product, such as Finlandia Platinum, to the market requires to implement high-end communications. Therefore, we developed a number of shopper marketing tools in order to emphasize the prestigious nature of Finlandia Platinum, as well as a range of supporting activities in trade press.

We created an atmospheric POS materials that reflected the charm of Finnish nights, where we used custom plastic - sodium glass and fiber optic lighting. It allowed to magically reproduce subtle moonlight nature. Moreover, we drew inspiration from ennobling Finlandia Platinum by filtration through the birch root in the production proccess.

The comprehensive shopper communication in custom way enabled us to invite audience to the intriguing world of Finlandia Platinum, as well as strengthen the brand image in the premium segment.