I’M GLAD THAT I DID IT
Nationale Nederlanden
Fear of diagnosis has big eyes. How to defeat it? The answer is in „I’m glad that i did it” campaign, we created for Nationale Nederlanden.
The aim of our campaign was to promote cancer-related health surveillance. So at shopping malls in major Polish cities we implemented a series of events with the possibility of receiving medical examination and consultation. TV and radio spots alongside with the digital communication were at the heart of the campaign.
After the examination each participant was given a piece of lingerie with a special print (campaign slogan) that symbolized the concern for our body and referred to getting comfortable with our intimacy before we visit to a doctor.
The campaign underlined the benefits of medical examitantion by reaching the audience through 2 TV spots, digital spots and influencer marketing
There were over 3000 people examined during the campaign and more than 300 000 internauts visited campaign’s dedicated website
The underwear distributed during our action was also available to buy at the campaign-designed shop. The proceeds went to fund mammographic examinations
