Branding of TREI development in Poznan

How to make a client feel at home? By giving his development a logo and a name to hit right into the brief, his needs, and the hearts of his customers! Our challenge was to create distinctive communications for newly built investment to attract the young audience seeking a place for rent.

Esthetics apart, our strategic goal was to be as authentic as possible – to get right into the world of the audience and ground our proposition in their very own lifestyle.

Our bet was a short and catchy name Up2U which suits the younger people’s needs (freedom, independence, efficacy, self-reliance) and matches them with the PRS rental system (liberty, openness) perfectly. Our bold, colorful logo brings freshness in a modern and dynamic form, corresponding with freedom of choice and the multiple possibilities the development offers.