he post-pandemic reality required us to use  unconventional solutions, which would help us adapt to new times. There challenges appeared in many fields. One of them was a purchase of brand-new car you must wait up to even few months. That’s why PZU decided to meet the expectations of customers and prepared comprehensive innovative offer for auto insurance: the professional expertise of  cars from secondary market.

One of the reasons we have won the tender was creation of 360° campaign built around TV spot. We have also prepared a series of short online videos, digital banners, social media ads, radio spot, mailings and branded office stickers.

Our campaign enabled PZU to influence large audience and effectively promote auto insurance policy in an attractive way.