When a neoplastic disease presents a challenge, the oncology patient begins one of the most difficult but important missions in his or her life. This mission cannot be commenced with a negative attitude, but with positive energy, which at such a difficult time is supposed to motivate to fight for life.

With this in mind, we have proceeded with the project of rebranding the ‘Znajdź Pomoc’ (‘Find Help’) Foundation and with this in view a new name and a new positioning of the foundation has been created – ‘Rakiety’ (‘Rockets’) Oncology Foundation with a Mission.

Inspired by the charisma and enthusiasm of the foundation's team, we have chosen a name and a visual identity that captures their energy while no longer stigmatising a neoplastic disease. It is strong, expressive and full of optimism. We have given the brand the archetype of a caring caregiver and a creator having endless ideas, moving away from the connotations evoked by the words and images so far associated with a neoplastic disease, giving everyone the freedoḿ to create their own edifying imaginations and support the mission, which is LIFE.