The holidays are the most awaited time of the year. A time to put all our troubles away. But there’s one thing, we shouldn’t forget even then… It’s the safety of ours our loved ones, and our empty-for-holidays home.

We’ve created 360 campaign targeted to the people waiting for holidays that included the image of Iga Świątek, no 1 women tennis player according to WTA rankings. 

As the creators we were responsible for strategy, idea, tv spot, videos, radio spot, branded office stickers, mailings and social media.

Our campaign enabled to reach existing users and also helped to expand the audience by influencing younger fans of travelling.