„CHANGE YOUR LIFE FOR BETTER" PLATFORM
VELUX
How do you persuade consumer to exchange product to newer model?
The challenge is to develop universal idea that would be understandable and translatable into several languages. Well, mission accomplished!
"Change your life windows for better!" communication platform was rated the best in client research, and we implemented it, creating a series of differentiated advertising tools with a consistent message for consumers, roofers, or retailers.
The idea was developed for VELUX brand Hungarian communication hub in Central and Eastern Europe, and then adapted for 14 countries!
Campaign idea and implementation in 14 countries
We created a capacious communication, using a number of different advertising tools
A diversified narrative allowed to address the needs of different audiences: consumers, roofers, or retailers
