The job won't do itself? Just like our next campaign for PZU!

But in such a company you can work, shoot and recruit... because that's what the employer branding campaign is about. We prepared a communication in which we convince the audience that PZU is the place best suited to their competence "PZU - we match professionals".

We illustrated the aforementioned match with original and funny spots showing various professionals whose capabilities are blocked by an inadequate workplace. This allowed us to show in a light and amusing way that PZU is an ideal place to work, where professionals can effectively use their competencies.

The capacity and effectiveness of our concept allowed us to create a multi-channel communication, which consisted of 2 film spots, banners, and static posts, mailings and video on FB/IG.