How to knock out a brand on social media? It's simple - get us involved in running it! It was quite a challenge to communicate an alcohol brand on social media due to a number of restrictions that accompany this type of branding. It was not easy, but we succeeded! The result of constant and long-term cooperation was: a strategy, a communication plan, an avatar, posts, as well as a Q&A document, i.e. a series of activities that allowed to increase brand awareness in Poland, educate consumers, as well as engage fans.