In the days when our purchasing choices are becoming more and more conscious - delivering on a promise of the brand is of key importance. Therefore, in order to credibly communicate the natural ingredients and effectiveness of the Bio My Skin cosmetics, we boldly proposed to our customers that they... feel the power of nature on their own skin.

We have created a digital campaign divided into two parts: the image part, where we have been introducing our products to skincare fans with the help of influencers, who have talked about the Bio My Skin cosmetics, encouraging to use them and take advantage of the promotion, and the sales part, where we have been communicating the promotion of cosmetics with the use of various touchpoints (FB audience banners, banners on the Hebe website, sponsored posts).

Within 6 weeks, our media campaign received almost 2 million impressions, reaching over 416,000 people. An additional cooperation with 50 influencers resulted in the reach of almost 800 thousand active users, obtaining 45 thousand interactions under the publications. We have achieved all the assumed objectives, i.e., increasing brand awareness and encouraging people to take part in the promotion.