What would you do if there was no tomorrow?This is the question we asked young people, who very often live for the moment. However, to make those moments as many as possible, they need to think about tomorrow... today. How to do it? The best way is through healthy habits and preventive examinations.
As part of the campaign, we created the main spot - minimalistic, but at the same time very emotional, the versions of which (30', 15' and 6') were tailored to the relevant media. In addition, we prepared social media communication, a series of posts supporting the campaign. All creations referred to a website where users could learn practical tips on prevention.