What do the common hippopotamus, the bee and the Maui's dolphin have in common? These are some of the many endangered animal species and protagonists of the ‘Zwierzaki Gatuniaki’ (‘Animals of the Species') educational and sales campaign we have developed for INGKA Centres, covering Poland, the Czech Republic and Slovakia.

The creative challenge has had to meet several objectives - to support the sales volume of the renters of the INGKA Centres shopping centres in times of pandemic, to promote a sustainable lifestyle and eco-friendly attitudes among customers and to stand out from other campaigns carried out in the shops.

We have created and implemented in 3 countries a pro-sales concept with prizes - a collection of 12 endangered animal figurines - that could be won for shopping at the renters of INGKA Centres. The figurines have been also erasers, which have fulfilled the ecological concept of endangered species - they naturally wear out and eventually disappear.