What did the world look like two centuries ago? Different. Events, technological developments, fashions, customs, everyday life - everything is a story of changes that brought us to where we are.

This is perfectly evident in the anniversary internal communications we prepared for Bank BNP Paribas Poland to mark the 200th anniversary of the "Bank of a Changing World." 

"We are all part of the story" was the main thrust of a digital campaign aimed at BNP Paribas Bank employees, including content articles, mailings, a screen saver campaign and personalized cards to each employee thanking them for their individual, real-world contributions to the bank's history. 

At the heart of the campaign was a website dedicated to the anniversary, serving as an information hub on two centuries of the bank's history, including "milestones" such as investments and initiatives that truly changed the world (financing the construction of the Eiffel Tower or the Eurotunnel under the English Channel). The creative form of the "time machine/time capsule" emphasized the fact that BNP Paribas Bank has always moved with the times, responding to the changing needs of customers and influencing the face of the regions in which it operated.