Some say, that the world’s smallest café is in Copenhagen. But we believe, the world’s smallest café is… Nespresso’s coffee machine. Actually, its smallest coffee machine. So, in order to introduce the coffee machine to Polish market we, inter alia, designed a chain of world's smallest cafés. Literally

We implemented a number of suggestive communication activities for Nespresso’s new product launch in Poland. Undertaking non-standard actions, such as augmented reality use, was the key. Every customer could experience, how small the coffe maker really is, how it fits into his kitchen, and make online order.

We also came up with the idea of implementing the world's smallest mobile cafés in cities of Poland. The module-based design enables to build authonomic, single modular constructions or more advanced combinations of modules.